We’ve all heard the saying “you never get a second chance to make a first impression.” In the same light, successful businesses know that welcoming customers begins when customers see their outdoor business signs, and think to themselves — often on a subconscious level — “now THIS is a business that I can trust!”
With this in mind, here are two popular types of outdoor business signs that to an outstanding job of welcoming customers:
- Post And Panel Signs
Post and panel signs are affordable, durable, versatile, and very effective — especially in shopping centers, where there are strict rules imposed by property managers on what kinds of outdoor business signs are allowed. Post and panel signs extremely easy to install (i.e. there is no digging/excavation or electrical wiring), they look professional, and they can also be used to direct traffic (e.g. “Free Parking with Purchase”).
- LED Signs
LED signs don’t just welcome customers, but they go one step further and start a conversation with them by conveying relevant messages — everything from information about sales and promotions, to seasonal greetings, milestone announcements, and more. Customizing and changing messages is easy and no programming knowledge is required. Plus, LED signs last much longer than neon and fluorescent signs, and use less energy — which is good for the environment, and good for your budget!
The Bottom Line
Obviously, outdoor business signs won’t instantly turn prospective customers into raving fans, but they do a lot of “heavy lifting” when it comes to welcoming customers, and laying the foundation for a positive, progressive, and profitable relationship.
Your Trusted Source For Post And Panel Signs, LED Signs & More! We design and create distinctive, innovative, and high-quality customized outdoor business signs that welcome your customers, and make a positive impression every time. Learn more by contacting us today