There is a simple reason why a growing number of businesses — from new startups to established enterprises — are adding commercial vehicle wraps to their advertising and marketing mix: they work!
If your business is striving — or perhaps struggling — to stand out in a competitive and crowded marketplace, here are three key reasons why commercial vehicle wraps are one of the best investments you can make:
- They Deliver Results
As noted above, the most important reason that commercial vehicle wraps are a smart investment is also the most convincing: they get the job done. For example, research by the Outdoor Advertising Association of America (OAAA) found that commercial vehicle wraps:
- Provide the lowest cost-per-impression of any form of advertising — indoor, outdoor, or broadcast.
- Can generate between 30,000 and 80,000 impressions each day.
- Reach more than 95 percent of Americans — and often when they are a coveted “captive audience” and cannot change the channel or click away (e.g. stuck in traffic, at a red light, etc.).
- They Are Extremely Affordable
Billboard advertising in a major urban center like Fort Worth can cost tens of thousands of dollars per month — which for many small and mid-sized businesses, is not just excessive, but it is prohibitive.
However, car wraps are extremely affordable. What’s more, businesses can cut costs even further by wrapping part of a vehicle instead of the entire body (e.g. doors, back window, hood, etc.). Businesses can also wrap multiple vehicles in their fleet to increase their buying power, and ultimately lower the wrap costs per vehicle.
- They are fully customizable.
No matter what type of vehicle you own, wraps can be fully customized to look flat-out amazing and complement your branding efforts. Customers may even share your wrap on social media if your vehicle looks particularly unique or eye-catching. In addition, wraps help make any small or new business look larger and established, which encourages more interest in your brand.
At Palo Pinto Graphics, we design, create, and install high-quality customized commercial vehicle wraps that turn your marketing spend into a profitable investment. Discover why we are the trusted source for car wraps by contacting us today